Countering Commoditization Through InnovationChallenges for European B2B Companies
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,General Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/08956308.2021.1908721
Reference30 articles.
1. The performance impact of marketing resources
2. Innovation practices of B2B manufacturers and service providers: Are they really different?
3. Marketing–sales interface configurations in B2B firms
4. The impact of new product strategies
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