Author:
Ratten Vanessa,Thompson Ashleigh-Jane
Publisher
Emerald Publishing Limited
Reference28 articles.
1. Personalized digital marketing recommender engine;Journal of Retailing and Consumer Services,2020
2. Pricing e-service quality risk in financial services;Electronic Commerce Research and Applications,2011
3. Harnessing digital disruption with marketing simulations;Journal of Marketing Education,2019
4. Applying organisational capability models to assess the maturity of digital-marketing governance;Journal of Marketing Management,2010
5. From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics;Journal of Direct, Data and Digital Marketing Practice,2012