From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics-Reference-Cited by-同舟云学术

From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics

Published:2012-07 Issue:1 Volume:14 Page:30-45
ISSN:1746-0166
Container-title:Journal of Direct, Data and Digital Marketing Practice
language:en
Short-container-title:J Direct Data Digit Mark Pract

Author:

Chaffey Dave,Patron Mark

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/dddmp.2012.20.pdf

Reference24 articles.

1. Clifton, B. (2008) ‘Web analytics: Web traffic data sources and vendor comparison'. Omega Digital Whitepaper, available at http://www.advanced-web-metrics.com/docs/web-data-sources.pdf , accessed 1 February 2012.

2. Econsultancy-RedEye2 Conversion Rate Optimization Report. Published in October 2011.

3. Web Analytics Association. (2011) ‘Outlook Survey Report' Published in February.

4. Hamel, S. (2009) ‘Online analytics maturity model (OAMM) paper'. available at http://immeria.net/oamm/paper.htm , accessed 1 February 2012.

5. Econsultancy-RedEye. (2009) ‘Conversion Report'. Published in October.

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