AI-Powered Branding

Abstract

Emerging markets drive global economic growth by innovating to satisfy customer needs. When customers are satisfied, not only do organizations succeed, but the entire market thrives. These markets feature expanding consumer bases, rising disposable incomes, and rapid technological advancements. Consumer experience is crucial for converting new customers into loyal ones. AI plays a pivotal role in business success today, with those proficient in AI poised for leading positions. AI encompasses technologies like ML, NLP, DL, and data analytics, offering deep insights into consumer behavior and preferences. Leveraging these technologies, brands can craft personalized consumer experiences, enhancing customer satisfaction and achieving business targets. This chapter explores AI's transformative impact on branding strategies, particularly in enhancing consumer experiences in emerging markets. By examining AI-driven branding approaches, it aims to provide actionable insights and strategies for success in these diverse and fast-evolving markets.