Harnessing Digital Disruption With Marketing Simulations
Author:
Affiliation:
1. Arizona State University, Tempe, AZ, USA
2. LINKS Simulations, Winter Garden, FL, USA
3. Loyola University New Orleans, New Orleans, LA, USA
Publisher
SAGE Publications
Subject
Marketing,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/0273475318803417
Reference64 articles.
1. High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms
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3. Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
4. Business Management Simulations – a detailed industry analysis as well as recommendations for the future
5. A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors
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