Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
Author:
Affiliation:
1. Department of Marketing and Hospitality, B.I. Moody III College of Business, University of Louisiana at Lafayette, Lafayette, LA, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2017.1306710
Reference52 articles.
1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
2. Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model
3. Business Simulations and Cognitive Learning
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