Is lifestyle an important factor in the purchase of OTC drugs by the elderly?-Reference-Cited by-同舟云学术

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Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Published:1998-04 Issue:2 Volume:15 Page:111-124
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Shufeldt Lois,Oates Barbara,Vaught Bobby

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference16 articles.

1. Bartos, R. (1980, “Over 49: the invisible consumer market”,Harvard Business Review, Vol. 58, January/February, pp. 140‐8.

3. A Paradigm for Developing Better Measures of Marketing Constructs

4. Gray Marketing

5. Darden, W.R. and Ashton, D. (1974‐75, “Psychographic profiles of patronage preference groups”,Journal of Retailing, Vol. 50, Winter, pp. 99‐112.

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3. Student Learning and Purchasing Behaviour Change During the Coronavirus Pandemic;Advances in Marketing, Customer Relationship Management, and E-Services;2022-06-24

4. Elderly consumers in marketing research: A systematic literature review and directions for future research;International Journal of Consumer Studies;2022-05-31

5. Over-the-counter medication use in residents of senior living communities: A survey study;Journal of the American Pharmacists Association;2021-11

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