Current practices, challenges, and opportunities for lifestyle-based market segmentation of older consumers in Thailand-Reference-Cited by-同舟云学术

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Current practices, challenges, and opportunities for lifestyle-based market segmentation of older consumers in Thailand

Published:2023-01-26 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference On Cyber Management And Engineering (CyMaEn)
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Author:

Yampray Karuna¹,Choemprayong Songphan²,Taiphapoon Tatri³

Affiliation:

1. Chulalongkorn University,Technopreneurship and Innovation Management Program,Bangkok,Thailand

2. Chulalongkorn University,Faculty of Arts Behavioral Research and Informatics in Social Science Unit Sasin School of Management,Department of Library Science,Bangkok,Thailand

3. Chulalongkorn University,Faculty of Communication Arts,Bangkok,Thailand

Funder

Chulalongkorn University

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10050883/10050886/10050965.pdf?arnumber=10050965

Reference31 articles.

1. Age and Response Rates to Interview Sample Surveys

2. The Concept and Application of Life Style Segmentation

3. Managing customer experience and relationships: A strategic framework;peppers;John Wiley and Sons Inc 2016,2016

4. Missing Data: A Special Challenge in Aging Research

5. Representation of Vulnerability and the Elderly. A Total Survey Error Perspective on the VLV Survey

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