Student Learning and Purchasing Behaviour Change During the Coronavirus Pandemic

Abstract

This chapter discusses the challenges for the higher education sector during the coronavirus pandemic. It examines students' changing communication practices and shopping habits during the coronavirus pandemic. The chapter identifies research gaps, highlining the consequential effect on lesser-developed countries, the psychological effect of the transaction, and the vital role of management in handling the coronavirus pandemic. It also presents that the main objective should be to develop more resilient higher education teaching and learning provisions that are responsive and adaptive to future crises. Two case studies describe a group of undergraduate computer science students' views on digital communication channel utilization and shopping behaviour during the coronavirus pandemic. A multiple-choice questions and answers method provided the students' views regarding the relevant research agenda of this chapter. Finally, the students' feedback provides a view of higher education students' communication channel utilization patterns and purchasing behaviours.