Asian brands without borders: regional opportunities and challenges-Reference-Cited by-同舟云学术

Asian brands without borders: regional opportunities and challenges

Published:2007-07-24 Issue:4 Volume:24 Page:444-456
ISSN:0265-1335
Container-title:International Marketing Review
language:en
Short-container-title:International Marketing Review

Author:

Cayla Julien,Eckhardt Giana M.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference20 articles.

1. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

2. Local Branding in a Foreign Product Category in an Emerging Market

3. Eckhardt, G.M. and Hahn, S. (2006), “Made in Asia: an exploration of country of origin effects within the region”,ESOMAR World Research Conference Asia Pacific Proceedings, Vol. S310, pp. 27‐33.

4. Managing southeast asian brands in the global economy

5. Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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