Postcolonial Marketing Communication: An Indian Perspective
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-0285-5_5
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5. Cayla J, Elson M (2012) Indian consumer Kaun Hai? The class based grammar of Indian advertising. J Macromark 32(3):295–308
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