Erratum-Reference-Cited by-同舟云学术

Erratum

Published:1991-04-01 Issue:4 Volume:5 Page:21-37
ISSN:0887-6045
Container-title:Journal of Services Marketing
language:en
Short-container-title:

Author:

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the article, please cite: Scott M. Smith, David S. Alcorn, (1991), “Cause marketing: a new direction in the marketing of corporate responsibility”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp .19 - 35.

Publisher

Emerald

Subject

Marketing

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