Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-022-00347-1.pdf
Reference158 articles.
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2. Aghakhani, H., Carvalho, S. W., & Cunningham, P. H. (2020). When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs. International Journal of Advertising, 39(4), 548–570. https://doi.org/10.1080/02650487.2019.1648139
3. Agrawal, U., Mangla, A., & Sagar, M. (2016). Company-Cause-Customer: Interaction Architecture. Global Journal of Flexible Systems Management, 17(3), 307–319. https://doi.org/10.1007/s40171-016-0128-2
4. Amawate, V., & Deb, M. (2021). Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator. Journal of Marketing Communications, 27(1), 31–52. https://doi.org/10.1080/13527266.2019.1630663
5. Andrews, M., Luo, X., Fang, Z., & Aspara, J. (2014). Cause marketing effectiveness and the moderating role of price discounts. Journal of Marketing, 78(6), 120–142. https://doi.org/10.1509/jm.14.0003
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