Author:
Patel Jayesh D.,Gadhavi Dharmesh D.,Shukla Yupal S.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference84 articles.
1. Adkins, S. (2004). Cause related marketing: Who cares wins. Oxford: Elsevier Butterworth-Heinemann.
2. Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50(2), 179–211.
3. Ambler, T., & Burne, T. (1999). The impact of affect on memory of advertising. Journal of Advertising Research, 39, 25–34.
4. Anselmsson, J., & Johansson, U. (2007). Corporate social responsibility and the positioning of grocery brands: an exploratory study of retailer and manufacturer brands at point of purchase. International Journal of Retail & Distribution Management, 35(10), 835–856.
5. Antil, J. H. (1984). Conceptualization and operationalization of involvement. Advances in Consumer Research, 11(1), 203–209.
Cited by
102 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献