Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Author:

Kim Soojung,Bae Jiyang

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Reference77 articles.

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2. Atkin, J. L., McCardle, M., & Newell, S. J. (2008). The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry. Journal of Marketing Communications, 14(4), 315–335. doi: 10.1080/13527260802141447

3. Bae, J. (2011). The influence of the vagueness in CSR messages on public’s CSR perception, attitude toward the company, and purchase intention: Focusing on the moderating effects of public’s self-humbleness communication propensity and uncertainty avoidance propensity. Korean Journal of Journalism and Communication Studies, 55(1), 5–31.

4. Bae, J., & Kim, S. (2013). The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea. Asian Journal of Communication, 23(1), 68–85. doi: 10.1080/01292986.2012.725174

5. Bowen, H. R. (1953). Social responsibilities of the businessman. New York: Harper & Row.

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