Author:
Boshoff Christo,Mels Gerhard
Abstract
Organizational research has shown that certain supervisory
behaviours contribute to an environment conducive to superior job
performance. Hypothesizes that supervision and role stress influence the
internal service quality of an insurance salesforce through their impact
on organizational commitment as an intervening variable. To test this
theory, a causal model to evaluate exogenous latent variables and
endogenous latent variables was fitted to data obtained from a sample of
140 insurance salespeople. Reveals that the organizational commitment of
insurance salespeople exerts a strong, positive influence on their
internal service quality, and establishes that organizational commitment
is positively influenced by participation in decision making and
negatively influenced by role conflict. Suggests that the management of
an insurance salesforce can enhance internal service quality by creating
a working environment where employees identify with the goals,
objectives and values of their organization.
Cited by
116 articles.
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