Author:
Berry Leonard L,Parasuraman A,Zeithaml Valarie A
Subject
Marketing,Business and International Management
Reference4 articles.
1. Quality is Free;Crosby,1979
2. A Conceptual Model of Service Quality and Its Implications for Future Research;Parasuraman;Journal of Marketing,1985
3. Putting the Work Ethic to Work;Yankelovich,1983
4. Big Ideas in Services Marketing;Berry;Journal of Consumer Marketing,1986
Cited by
242 articles.
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