Affiliation:
1. Associate Professor, Florida State University.
2. Assistant Professor, Illinois State University.
Abstract
The authors respond to concerns raised by Parasuraman, Zeithaml, and Berry (1994) about the relative efficacy of performance-based and perceptions-minus-expectations measures of service quality. They demonstrate that the major concerns voiced by these authors are supported neither by a critical review of their discussion nor the emerging literature. Several research issues relative to service quality measurement and strategic decision making also are identified.
Subject
Marketing,Business and International Management
Cited by
622 articles.
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