Revitalising brands through communication messages: the role of brand familiarity
Author:
Publisher
Emerald
Subject
Marketing
Reference41 articles.
1. Dimensions of Consumer Expertise
2. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
3. Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
4. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
5. The Importance of the Brand in Brand Extension
Cited by 99 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Behavioral Reliability on Social Media for Destination Choices in Bleisure Travel;Advances in Hospitality, Tourism, and the Services Industry;2024-08-21
2. Defining brand heritage experience in luxury brand museums;Qualitative Market Research: An International Journal;2024-07-25
3. Dimensional structure transformation of the top-tier global cities’ city brand influence before and after the COVID-19 outbreak: Empirical study based on constructing assessment framework of similarity network analysis;Information Processing & Management;2024-07
4. On the antipodes of love and hate: The conception and measurement of brand polarization;Journal of Business Research;2024-06
5. Continuance intention of Fintech Peer-to-Peer (P2P) financing Shariah: Moderation role of brand schematicity and digital financial literacy;Journal of Open Innovation: Technology, Market, and Complexity;2024-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3