On the antipodes of love and hate: The conception and measurement of brand polarization-Reference-Cited by-同舟云学术

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On the antipodes of love and hate: The conception and measurement of brand polarization

Published:2024-06 Issue: Volume:179 Page:114687
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Osuna Ramírez Sergio Andrés,Veloutsou Cleopatra^ORCID,Morgan-Thomas Anna

Publisher

Elsevier BV

Reference140 articles.

1. Subduing attitude polarization? How partisan news may not affect attitude polarization for online publics;Abril;Politics and the Life Sciences,2018

2. Linking brand personality to brand equity: Measuring the role of consumer-brand relationship;Ahmad;Journal of Indian Business Research,2021

3. Towards a theory of brand love in services: The power of identity and social relationships;Ahuvia;Journal of Service Management,2022

4. Brand passion: Antecedents and consequences;Albert;Journal of Business Research,2013

5. The effects of social- and self-motives on the intentions to share positive and negative word of mouth;Alexandrov;Journal of the Academy of Marketing Science,2013

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes;Journal of Product & Brand Management;2024-06-17

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