Author:
Arias-Bolzmann Leopoldo,Chakraborty Goutam,Mowen John C.
Subject
Marketing,Communication,Business and International Management
Reference48 articles.
1. Arias-Bolzmann, Leopoldo and Mowen, John C. “Absurd Images in Cigarette Advertising: An Empirical Investigation,”. Marketing: Perspectives for the 1990s. Edited by: King, Robert L. pp.295–299. Southern Marketing Association. (Proceedings)
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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66 articles.
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