Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research
Author:
Affiliation:
1. School of Communication, Northwestern University, Chicago, IL, USA
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/23808985.2022.2033634
Reference141 articles.
1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
2. Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
3. Shot scale matters: The effect of close-up frequency on mental state attribution in film viewers
4. Experiencing Racial Humor with Outgroups: A Psychophysiological Examination of Co-Viewing Effects
5. HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT
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