Behavioral Reliability on Social Media for Destination Choices in Bleisure Travel

Abstract

Social media has revolutionized the travel industry, becoming an increasingly important aspect of the sector. It has influenced our behavior in every part of our lives, including the way we consume travel content. Tourism is one of the world's most active economic sectors, and social media is a substantial component of it. The age of brochures and billboards in the tourist business has come to an end. Today, the usage of social networking sites may be the most important factor impacting the tourist business. Tourists, in particular, benefit from social media since it enables them to share their most memorable travel experiences with a large number of people. Since travel has always been a popular pastime, the arrival of technology has resulted in a paradigm change in communication and trip planning practices, both of which have been beneficial. This chapter will explore the reliability of social media and how it is utilized to make travel choices in the travel process by the tourist who lives in Chandigarh and prefers business and leisure together.