1. Measuring Brand Equity Across Products and Markets
2. Aimé‐Garnier, I. and Lai, C. (2008), “Le changement de nom de marque: définition, clarification et proposition d'une typologie”,Décisions Marketing, Vol. 49, janvier‐mars, pp. 33‐45.
3. Barclay, D., Higgins, C. and Thompson, R. (1995), “The partial least squares approach to causal modelling: personal computer adoption and use as illustration”,Technology Studies, Vol. 2, June, pp. 285‐309.
4. Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
5. Collange, V. (2008), “L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit”,Recherches et Applications en Marketing, Vol. 23 No. 2, pp. 1‐17.