Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02723310.pdf
Reference59 articles.
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2. Bauer, Raymond A. 1964. “The Obstinate Audience.”American Psychologist 19(May):319–28.
3. Beatty, Sharon E., Lynn R. Kahle and Pamela Homer (forthcoming). “The Involvement-Commitment Model: Theory and Implication.”Journal of Business Research.
4. Bem, Daryl. 1972. “Self Perception Theories.” InAdvances in Experimental Social Psychology. Ed. Leonard Berkowitz. New York: Academic Press, 1–10.
5. Bentler, Peter M. and George Speckart. 1979. “Models of Attitude-Behavior Relations.”Psychological Review 86 (September): 452–64.
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