Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands-Reference-Cited by-同舟云学术

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Published:2013-08-30 Issue:4 Volume:16 Page:393-405
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

Bryson Douglas,Atwal Glyn,Hultén Peter

Publisher

Emerald

Subject

Marketing

Reference51 articles.

1. An international perspectiveon luxury brand and country-of-origin effect

2. Albatross Global Solutions and Ruder Finn Asia (2010), China Luxury Forecast, available at: www.ruderfinnasia.com/files/china‐luxury‐forecast‐2010‐appendix.pdf (accessed 5 January 2011).

3. When consumers love their brands: Exploring the concept and its dimensions

4. Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia

5. Luxury brand marketing – The experience is everything!

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