Author:
Aiello Gaetano,Donvito Raffaele,Godey Bruno,Pederzoli Daniele,Wiedmann Klaus-Peter,Hennigs Nadine,Siebels Astrid,Chan Priscilla,Tsuchiya Junji,Rabino Samuel,Ivanovna Skorobogatykh Irina,Weitz Bart,Oh Hyunjoo,Singh Rahul
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
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