Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands-Reference-Cited by-同舟云学术

Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Author:

Kniazeva Maria¹^ORCID,Aiello Gaetano²^ORCID,Dasmi Costanza³^ORCID,Mazzoli Valentina⁴^ORCID,Nechaeva Olga³^ORCID,Syed Faheem Uddin³^ORCID

Affiliation:

1. Knauss School of Business, University of San Diego, San Diego, CA, USA

2. Department of Economics and Management, University of Florence, Florence, Italy

3. Department of Economics and Management, University of Pisa, Pisa, Italy

4. Department of Management, University of Verona, Verona, Italy

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

Reference109 articles.

2. A trademark guide to the metaverse for averse brand owners;Ademi X.;Intellectual Property & Technology Law Journal,2022

3. Agi. (2022). Il Metaverso nelle scarpe di Fendi . https://www.agi.it/innovazione/news/2022-09-05/metaverso-scarpe-fendi-17963045/amp

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