Fashion brands in the metaverse: Achievements from a marketing perspective-Reference-Cited by-同舟云学术

Fashion brands in the metaverse: Achievements from a marketing perspective

Published:2024-04-05 Issue:3 Volume:15 Page:320-340
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

SanMiguel Patricia¹^ORCID,Sádaba Teresa¹^ORCID,Sayeed Narmin²

Affiliation:

1. ISEM Fashion Business School, University of Navarra, Madrid, Spain

2. Faculty of Communication, Culture and Society, USI Università della Svizzera Italiana, Lugano, Switzerland

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2024.2331518

Reference63 articles.

1. Abraham J. Cruz G. Cubela S. Lajous T. Rowshankish K. Tiwari S. & Zemmel R. (2022). Digital twins: The foundation of the enterprise metaverse. McKinsey Digital October. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/digital-twins-the-foundation-of-the-enterprise-metaverse

2. Aiello C. Bai J. Schmidt J. Vilchynskyi Y. (2022 June13). Probing reality and myth in the metaverse. McKinsey & Company. https://www.mckinsey.com/industries/retail/our-insights/probing-reality-and-myth-in-the-metaverse

3. Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion

4. Metaverse in fashion industry development: applications and challenges

5. Defining digital fashion: Reshaping the field via a systematic review

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1. See you on the Metaverse: A bibliometric expedition through the Metaverse landscape;Technological Forecasting and Social Change;2024-10

2. The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory;Journal of Global Fashion Marketing;2024-09-03

3. Generation Z’s intention to use digital fashion items in the Metaverse;Journal of Consumer Marketing;2024-08-27

4. Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28