Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry-Reference-Cited by-同舟云学术

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Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry

Published:2024-07-02 Issue: Volume: Page:1-25
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Ahmed Anzar¹²,Raza Ali³^ORCID,Talpur Qurat-ul-ain⁴,Ishaq Muhammad Ishtiaq⁵^ORCID,Shafqat Tehmeena¹

Affiliation:

1. Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan

2. Oxford Business College, Oxford, United Kingdom

3. Excelia Business School, CERIIM, France

4. Department of Marketing, ESSCA School of Management, Angers, France

5. Léonard de Vinci Pôle Universitaire, Research Center, Paris La Défense, France

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2024.2361469

Reference135 articles.

1. When Good Brands Do Bad

2. #IHateYourBrand: adaptive service recovery strategies on Twitter

3. Consumer emotional intelligence and its effects on responses to transgressions

4. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

5. The role of brand love on bank customers' perceptions of corporate social responsibility

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