Reconstructing systematic persistent impacts of promotional marketing with empirical nonlinear dynamics
Author:
Funder
USDA/NIFA
Publisher
Public Library of Science (PLoS)
Subject
Multidisciplinary
Reference51 articles.
1. Impact of deals and deal retraction on brand switching;J Dodson;Journal of Marketing Research,1978
2. The effect of sales promotion on post-promotion brand preference: A meta-analysis;D Del Vecchio;Journal of Retailing,2006
3. How promotions work;R Blattberg;Marketing Science,1995
4. Testing distributed lag models of advertising effect;F Bass;Journal of Marketing Research,1972
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Distributed lags using elastic-net regularization for market response models: focus on predictive and explanatory capacity;Journal of Marketing Analytics;2022-12-31
2. Phenology-based seasonal terrestrial vegetation growth response to climate variability with consideration of cumulative effect and biological carryover;Science of The Total Environment;2022-04
3. Comparative analysis of machine learning approaches to analyze and predict the COVID-19 outbreak;PeerJ Computer Science;2021-12-16
4. Empirical Detection and Quantification of Price Transmission in Endogenously Unstable Markets: The Case of the Global–Domestic Coffee Supply Chain in Papua New Guinea;Sustainability;2021-08-16
5. Reconstructing dynamics of foodborne disease outbreaks in the US cattle market from monitoring data;PLOS ONE;2021-01-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3