The effect of sales promotion on post-promotion brand preference: A meta-analysis-Reference-Cited by-同舟云学术

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Published:2006-01 Issue:3 Volume:82 Page:203-213
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

DelVecchio Devon,Henard David H.,Freling Traci H.

Publisher

Elsevier BV

Subject

Marketing

Reference89 articles.

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5. Examining Alternative Measures of Internal Reference Prices;Bearden,1992

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