1. BassFrank M. “Application of Regression Models in Marketing: Testing versus Forecasting,” Institute Paper No. 265, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, 1969.
2. A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
3. BassFrank M. and BeckwithNeil E. “A Multivariate Regression Analysis of the Responses of Competing Brands to Advertising,” Institute Paper No. 287, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, 1970.