Exploring the Role of CRM in MSMEs
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Atlantis Press International BV
Reference13 articles.
1. Sharma, D. H., & Saini, D. S. K. (2021). The significant role and impact of customer relationship management practices in the banks: A customers’ satisfaction survey. International Journal of Research in Marketing Management and Sales, 3(2), 74–78. https://doi.org/10.33545/26633329.2021.v3.i2b.82
2. Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2020). The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction. Journal of Relationship Marketing, 0(0), 1–27. https://doi.org/10.1080/15332667.2020.1840904
3. Herman, L. E., Sulhaini, S., & Farida, N. (2021). Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development. Journal of Relationship Marketing, 20(1), 1–19. https://doi.org/10.1080/15332667.2019.1688600
4. Kumar, V., & Reinartz, W. (2018). Applications of CRM in B2B and B2C Scenarios Part I. https://doi.org/10.1007/978-3-662-55381-7_16
5. Gaffar, V., Budiman, A., & Tjahjono, B. Understanding CRM Implementation in MSMEs. In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (pp. 575–579). Atlantis Press. September, 2021.
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