The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction
Author:
Affiliation:
1. Graduate School of Business, Universiti Sains Malaysia, Malaysia;
2. School of Management, Universiti Sains Malaysia, Malaysia;
3. Adam Smith Business School, University of Glasgow, Glasgow, United Kingdom
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2020.1840904
Reference121 articles.
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