Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity-Reference-Cited by-同舟云学术

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Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity

Published:2024-09-11 Issue: Volume: Page:1-25
ISSN:1522-8916
Container-title:Journal of African Business
language:en
Short-container-title:Journal of African Business

Author:

Odoom Priscilla Teika¹^ORCID,Odoom Raphael²^ORCID,Mavis Essandoh³

Affiliation:

1. Department of Advertising and Marketing, University of Media, Arts and Communication – Institute of Journalism, Accra, Ghana

2. Department of Marketing and Entrepreneurship, University of Ghana Business School, Accra, Ghana

3. Department of Public Relations, University of Media, Arts and Communication – Institute of Journalism, Accra, Ghana

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15228916.2024.2400032

Reference73 articles.

1. Abratt R. & Kleyn N. (2012). Corporate identity corporate branding and corporate reputations: Reconciliation and integration. European journal of marketing 46(7/8) 1048-1063.

2. An empirical investigation of the effect of employees’ customer orientation on customer loyalty through the mediating role of customer satisfaction and service quality

3. Afful M. C. (2023). Ghana: Star oil petrosol among top ten OMCs in Ghana. Retrieved September 2023 from https://energynewsafrica.com/index.php/2023/07/03/ghana-star-oil-petrosol-among-ten-top-omcs-in-ghana/

4. Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes

5. Understanding CSR and Customer Loyalty: The Role of Customer Engagement

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