An experiential approach to teaching mixed methods research
Author:
Affiliation:
1. Area of Marketing, Rawls College of Business, Texas Tech University, Lubbock, TX, USA
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous),Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08832323.2019.1627995
Reference49 articles.
1. Market Research in the “Real” World: Are We Teaching Students What They Need to Know?
2. Student Classroom and Career Success: The Role of Organizational Citizenship Behavior
3. Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project
4. Reporting Actual and Perceived Student Learning in Education Research
5. Beyond mapping and embedding graduate attributes: bringing together quality assurance and action learning to create a validated and living curriculum
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