INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH
Author:
Affiliation:
1. School of Business, Henderson State University, Arkadelphia, AR, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2021.2023578
Reference20 articles.
1. An investigation of how design-oriented organisations implement design thinking
2. Dam, F. R. & Siang, Y. T. (2020). Define and frame your design challenge by creating your point of view and ask “how might we.” Interaction Design Foundation. Retrieved from https://www.interaction-design.org/literature/article/define-and-frame-your-design-challenge-by-creating-your-point-of-view-and-ask-how-might-we
3. Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
4. An experiential approach to teaching mixed methods research
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1. Enhancing Creative Confidence in Marketing Pedagogy with Design Thinking;Marketing Education Review;2024-08-28
2. TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING;Marketing Education Review;2023-04-03
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