TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING
Author:
Affiliation:
1. Department of Marketing, College of Business, Colorado State University, Fort Collins, CO, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2023.2198503
Reference21 articles.
1. Educating Marketing Students to Understand Designers’ Thought-Worlds
2. Modeling customer value perceptions in cross-cultural business markets
3. The Transformative Value of a Service Experience
4. Proactive customer orientation and its role for creating customer value in global markets
5. Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic
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1. Enhancing Creative Confidence in Marketing Pedagogy with Design Thinking;Marketing Education Review;2024-08-28
2. Transformative Marketing Education: Drivers, Outcomes, and Research Agenda;Journal of Marketing Education;2024-07-27
3. PROMOTING EXPERIENTIAL LEARNING IN A SERVICES MARKETING CLASS THROUGH THE INTEGRATION OF SERVICE DESIGN;Marketing Education Review;2023-12-27
4. Educating for the Sustainable Future: A Conceptual Process for Mapping the United Nations Sustainable Development Goals in Marketing Teaching Using Bloom’s Taxonomy;Journal of Marketing Education;2023-09-30
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