Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic-Reference-Cited by-同舟云学术

Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic

Published:2020-07 Issue: Volume:88 Page:255-260
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cankurtaran Pinar,Beverland Michael B.

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

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