Proactive customer orientation and its role for creating customer value in global markets-Reference-Cited by-同舟云学术

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Proactive customer orientation and its role for creating customer value in global markets

Published:2010-06-05 Issue:2 Volume:39 Page:216-233
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Blocker Christopher P.,Flint Daniel J.,Myers Matthew B.,Slater Stanley F.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-010-0202-9.pdf

Reference79 articles.

1. Achrol, R., & Etzel, M. (2003). The structure of reseller goals and performance in marketing channels. Journal of the Academy of Marketing Science, 31(2), 146–163.

2. Atuahene-Gima, K., Slater, S., & Olson, E. (2005). The contingent value of responsive and proactive market orientations for new product program performance. Journal of Product Innovation Management, 22, 464–482.

3. Agustin, C., & Singh, J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research, 42(1), 96–108.

4. Baron, R., & Kenny, D. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 5, 1173–1182.

5. Baumgartner, H., & Steenkamp, J. B. E. M. (2006). An extended paradigm for measurement analysis of marketing constructs applicable to panel data. Journal of Marketing Research, 43, 431–442.

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