Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project-Reference-Cited by-同舟云学术

Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project

Published:2012-04 Issue:1 Volume:22 Page:61-66
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Askim-Lovseth Mary K.¹,O'Keefe Timothy P.²

Affiliation:

1. a Morrison Faculty Fellow, College of Business and Public Administration, University of North Dakota, Grand Forks, ND

2. b College of Business and Public Administration, University of North Dakota, Grand Forks, ND

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008220110

Reference9 articles.

1. Collaborative Learning: Its Impact on College Students' Development and Diversity;Alberto Cabrera;Journal of College Student Development,2002

2. An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure;Georgiana Craciun;Journal of Marketing Education,2009

3. Collaborative Learning Enhances Critical Thinking;Anuradha Gokhale;Journal of Technology Education,1995

4. A Truly Multidisciplinary Experiment in Teaching New Product Development: Lessons Learned;Gina O'Connor;Journal of the Academy of Business Education,2001

5. Consumer-Centric eMarketing Value Assessment Model: An Adaptation of Heuristic Evaluation Usability Testing, the Seven C's Framework and the Value Bubble to Assess Website Marketing Objectives Achievement;Timothy O'Keefe;Journal of e-Business,2005

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