Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation
Author:
Affiliation:
1. Faculty of Humanities, Law and Economics, Mie University, Mie, Japan
2. Graduate School of Commerce, Waseda University, Tokyo, Japan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2085594
Reference95 articles.
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