The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
Author:
Affiliation:
1. Department of Clothing & Textiles, Yonsei University, Seoul, Republic of Korea
2. Department of Marketing & Business Law, Villanova University, Villanova, PA, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2306763
Reference61 articles.
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3. Illusionary progress in loyalty programs: Magnitudes, reward distances, and step-size ambiguity;Bagchi R.;Journal of Consumer Research,2011
4. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands;Bernardi A.;Journal of Global Fashion Marketing,2022
5. A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?;Boulding W.;Journal of Consumer Research,1993
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