The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
Author:
Affiliation:
1. Department of Clothing & Textiles, Yonsei University, Seoul, Republic of Korea
2. Department of Marketing & Business Law, Villanova University, Villanova, PA, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2306763
Reference61 articles.
1. How perceived green benefits influence multifunctional technologies’ usage
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3. Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
4. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
5. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
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