Why Do Smokers Talk About Antismoking Campaigns? Predictors of the Occurrence and Content of Campaign-Generated Conversations
Author:
Affiliation:
1. Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Australia
2. Melbourne School of Psychological Sciences, University of Melbourne, Melbourne, Australia
Funder
Australian Research Council
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2016.1239301
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5. Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?
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