Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?-Reference-Cited by-同舟云学术

Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

Published:2013-04-20 Issue:5 Volume:23 Page:412-418
ISSN:0964-4563
Container-title:Tobacco Control
language:en
Short-container-title:Tob Control

Author:

Brennan Emily,Durkin Sarah J,Wakefield Melanie A,Kashima Yoshihisa

Publisher

BMJ

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Reference28 articles.

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2. Efficiently and effectively evaluating public service announcements: additional evidence for the utility of perceived effectiveness;Bigsby;Commun Monogr,2012

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4. The relationship between the perceived and actual effectiveness of persuasive messages: a meta-analysis with implications for formative campaign research;Dillard;J Commun,2007

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