Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors

Author:

Berger Jonah,Rand Lindsay

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Reference39 articles.

1. Berger, Jonah (2008), “Identity-Signaling, Social Influence, and Social Contagion,” in Understanding Peer Influence in Children and Adolescents, ed. Mitch J. Prinstein and Kenneth A. Dodge, New York: Guilford.

2. Berger, Jonah and Chip Heath (2007), “Where Consumers Diverge from Others: Identity-Signaling and Product Domains,” Journal of Consumer Research, 34 (August), 121–34.

3. ——— (2008), “Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, and the Abandonment of Cultural Tastes,” Journal of Personality and Social Psychology, forthcoming.

4. Blumer, Herbert (1969), Symbolic Interactionism: Perspective and Method, Berkeley: University of California Press.

5. Bryson, Bethany (1996), “Anything but Heavy Metal: Symbolic Exclusion and Musical Dislikes,” American Sociological Review, 61 (October), 884–99.

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