Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness
Author:
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/03637751.2012.739706
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1. Effects of Stem and Likert Response Option Reversals on Survey Internal Consistency: If You Feel the Need, There is a Better Alternative to Using those Negatively Worded Stems
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