Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages
Author:
Affiliation:
1. School of Communication, University of Akron , Akron, Ohio, USA
2. Department of Communication Arts & Sciences, The Pennsylvania State University , University Park, Pennsylvania, USA
Abstract
Publisher
Oxford University Press (OUP)
Link
https://academic.oup.com/hcr/advance-article-pdf/doi/10.1093/hcr/hqae011/58283040/hqae011.pdf
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