How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts-Reference-Cited by-同舟云学术

How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts

Published:2023-06-20 Issue:4 Volume:23 Page:388-408
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Gross Jana¹^ORCID,Cui Zhiying²,von Wangenheim Florian²^ORCID

Affiliation:

1. KEDGE Business School, Talence, France

2. ETH Zurich, Zurich, Switzerland

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2211579

Reference89 articles.

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3. Reciprocity of Interpersonal Exchange

4. Bailis R. 2019. The state of influencer marketing: 10 influencer marketing statistics to inform where you invest. Retrieved July 10 2019 from Big Commerce website: https://www.bigcommerce.com/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019

5. Social media and consumer engagement: a review and research agenda

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